Privacy Policy | Safe Harbor Retirement

Privacy Policy

How we collect, use, and protect your personal information.

Effective Date: January 1, 2026

Safe Harbor Retirement ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains what information we collect when you visit www.safeharborip.com , how we use it, and your rights regarding your information.

By using our website or submitting any form, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website.

1. Information We Collect

Information You Provide Directly

When you contact us, schedule a consultation, or submit a form, we may collect:

  • Your name, phone number, and email address
  • Your age range or retirement timeline (if voluntarily provided)
  • Your questions or comments about retirement planning
  • Your consent to receive SMS text messages (if opted in)

Information Collected Automatically

When you visit our website, we and our service providers automatically collect:

  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on each page
  • Referring website or search engine
  • IP address (anonymized where possible)
  • General geographic location (city/region level)

This data is collected through cookies and similar technologies, including Google Analytics 4. We use it solely to understand how visitors use our site and improve the experience. We do not sell or share this data with third parties for advertising.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and schedule consultations
  • Contact you about the services you requested
  • Send appointment reminders and follow-up communications
  • Send text messages if you have opted in to SMS communications
  • Improve our website content and user experience
  • Comply with legal and regulatory obligations

We do not use your information for automated decision-making and we do not sell, rent, or trade your personal information to any third party for their own marketing purposes.

3. SMS / Text Message Communications

If you provide your phone number and check the SMS consent box on any of our forms, you are agreeing to receive text messages from Safe Harbor Retirement. These messages may include appointment reminders, follow-up information, and educational content related to retirement planning.

  • Message frequency: Varies based on your interactions with us.
  • Message & data rates may apply depending on your mobile carrier and plan.
  • To opt out: Reply STOP to any text message at any time. You will receive a confirmation and no further messages will be sent.
  • To get help: Reply HELP to any text message for assistance.
  • Consent to receive SMS messages is not required to purchase any product or service from us.

4. Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device — to help us understand how our site is used and to improve your experience. We use:

  • Google Analytics 4: Tracks page visits, session duration, and traffic sources in anonymized, aggregated form. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on .
  • Functional cookies: Used by our scheduling and form tools to maintain session state and remember your preferences during a single visit.

Most browsers allow you to control or disable cookies through browser settings. Disabling cookies may limit some functionality of our website.

5. Third-Party Services

We use trusted third-party services to operate our website. These providers may process your data only as necessary to provide their services to us:

  • Go High Level (GHL): Our CRM and scheduling platform used to manage contact forms, appointment booking, and follow-up communications.
  • Google Analytics: Website analytics. Data is processed by Google per their Privacy Policy .
  • Google Fonts: Fonts are loaded from Google's servers, which may log your IP address per Google's standard practices.

We do not control the privacy practices of these third parties. We encourage you to review their respective privacy policies.

6. How We Protect Your Information

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website uses SSL/TLS encryption (HTTPS) for all data transmission.

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, and we encourage you to be mindful of the information you share online.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, or resolve disputes. Contact records are typically retained for up to five years. You may request deletion of your data at any time (see Section 8).

8. Your Rights and Choices

You have the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate information.
  • Deletion: Request that we delete your personal information, subject to legal retention requirements.
  • Opt-out of SMS: Reply STOP to any text message to stop receiving texts.
  • Opt-out of email: Click the unsubscribe link in any marketing email.
  • Do Not Track: Our website does not currently respond to browser Do Not Track signals.

To exercise any of these rights, contact us at: 850.270.8625 or use the contact form on our website.

9. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it.

10. Links to Other Websites

Our website may contain links to third-party websites. These links are provided for your convenience. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any website you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the Effective Date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: